PRIVACY POLICY

Last updated: October 2026

This policy explains what personal information Piña Royale collects when you visit our website, how we use it and the choices you have. The website is intended only for adults of legal drinking age (21 or over) in the United States.

In this policy, ‘Piña Royale’, ‘we’, ‘us’ and ‘our’ mean A&A Royale Holdings LLC, [add registered address here]. The ‘website’ means www.pinaroyale.com and any pages linked to this policy.

What we collect

Information you give us. We collect the details you choose to share with us, such as:

• your name and email address when you register interest in future releases, sign up to receive news and updates, or accept our invitation to share your email as you leave for our retail partner
• your name, email address, contact details and bottle details when you contact us through our website

Information collected automatically. When you use the website, we and our service providers collect certain technical information using cookies and similar technologies. This includes your IP address, browser and device type, pages visited, time spent on the site, the page that referred you and your general location (city or region, not your precise location). You can read more below under ‘Cookies and similar technologies’.

Information from others. If you interact with us on social platforms such as Instagram or LinkedIn, we may receive information those platforms make available to us, in line with your settings on them.

How we use your information

We use personal information to:

• run the website, confirm visitors are of legal drinking age and remember your preferences
• send you the emails you asked for, including news of future releases, stories and invitations to events or tastings
• respond to your enquiries
• understand how people use the website so we can improve it
• show relevant Piña Royale advertising to people who have visited the website, where you have not opted out
• keep the website secure, prevent fraud and meet our legal obligations

We don’t sell your personal information for money.

Purchases through our retail partner

We don’t sell products directly through this website. When you select ‘Buy’, you leave our website and go to our retail partner, Total Wine & More’s Concierge Service. Any purchase, payment or delivery information you give them is collected and handled by them under their own privacy policy, not this one. Please read their policy before you make a purchase.

Who we share information with

We share personal information only where we need to, with:

• service providers who help us run the website and our communications, such as website hosting, email delivery, analytics and customer relationship tools. They may only use your information to provide their services to us.
• advertising partners such as social media platforms, where we use cookies or similar tools to show our ads to people who have visited the website. Under some state laws, this may count as ‘sharing’ or ‘targeted advertising’. You can opt out, as explained below.
• professional advisers such as lawyers and accountants, where needed
  authorities or others where the law requires it, or where we need to protect our rights, our visitors or the public
• a new owner if all or part of our business is sold or restructured

Cookies and similar technologies

We use cookies and similar technologies to make the website work, remember your age confirmation and cookie choices, measure how the website is used and support our advertising.

When you first visit, you can choose which types of cookies to accept, apart from those that are strictly necessary for the site to work. You can change your choice at any time. You can also block or delete cookies in your browser settings, though some parts of the website may not work as they should.

We use Google Analytics to understand how visitors use the website. You can find out more about how Google uses this information, and how to opt out, at tools.google.com/dlpage/gaoptout.

Your choices

Emails. You can unsubscribe at any time using the link at the bottom of any email we send, or by contacting us.

Advertising. You can opt out of targeted advertising and the ‘sharing’ of your information by using Privacy Choices link at the bottom of every page, by turning on GPC in your browser, or by contacting us.

Your privacy rights

Depending on the state where you live, you may have the right to:

• know what personal information we hold about you and get a copy of it
• ask us to correct information that’s inaccurate
• ask us to delete your personal information
• opt out of the sale or sharing of your personal information, targeted advertising and certain kinds of profiling
• not be treated differently for using any of these rights

To make a request, email us at info@pinaroyale.com. We’ll need to confirm your identity before we act on your request, which usually means matching the details you give us with the details we already hold. You can also ask someone to make a request for you as your authorized agent. We’ll ask for proof that they have your permission.

If we turn down your request, we’ll tell you why. In some states, you can appeal our decision by replying to our response with the word ‘appeal’. If you’re still unhappy after an appeal, you can contact your state attorney general.

California residents. Under the California Consumer Privacy Act, in the last 12 months we have collected identifiers (such as your name, email address and IP address), internet and device activity, general location and any details you have given us through our forms. We collected them from the sources and used them for the purposes set out in this policy. We may have shared identifiers and internet activity with advertising partners for targeted advertising. We haven’t sold personal information for money. We don’t knowingly sell or share the personal information of anyone under 16. We don’t collect sensitive personal information to infer characteristics about you.

Age restrictions

The website is only for adults of legal drinking age. We don’t knowingly collect personal information from anyone under 21. If you believe someone under 21 has given us their details, please contact us and we’ll delete them.

How long we keep your information

We keep personal information only for as long as we need it for the reasons described in this policy. For example, we keep your email address until you unsubscribe. After that, we delete information or make it anonymous, unless the law requires us to keep it for longer.

How we protect your information

We use reasonable technical and organizational measures to protect your personal information. No website or email is ever completely secure, but we take care over the information you trust us with and choose service providers who do the same.

Links to other websites

Regarding website links to other sites, including our retail partner and social media platforms. We’re not responsible for how those sites handle your information, so please read their privacy policies.

Changes to this policy

We may update this policy from time to time. When we do, we’ll change the ‘last updated’ date at the top. If we make significant changes, we’ll let you know on the website or by email.

Contact us

If you have any questions about this policy or how we handle your information, please get in touch:

A&A Royale Holdings LLC
[Add Postal address here]

Email us at info@pinaroyale.com